“Passionate for turning data into information, and information into insights”

Data in its original form is of no use but information created through data analysis process will be very much useful for overall business growth.

“The secret of success is to accept the change, to believe on smart work and not hard work.” It also emphasizes more on to get constantly connected with technology and dedicatedly work to achieve goals.

With technology innovations and data driven skills, business analytics makes it possible for companies to treat their business data as corporate asset and actively looks for ways to turn it into competitive advantage.





Benefits of Business Analytics

Identifying Business Requirements

    1. Business context & constraints
    2. Internal & external factors
    3. KPIs for each user

Virtual CFO

    1. Ready Business MIS
    2. Management Consultancy on Time

Various Business Analytics

    1. Social Media Analytics
    2. Risk Analytics
    3. Supply Chain Analytics
    4. Customer Analytics
    5. Operation & Planning Analytics
    6. HR Analytics



Don’t build metrics that aren’t going to be part of your day-to-day operations or don’t have potential to be incorporated as such. 

Building reports that no one looks at is just activity without accomplishment, and is a waste of time.” Creating atmosphere in the organization that everyone to be able to look at their data and make sense out of it.


Data Analysis & Business Analysis:

At the first sight data analysis and business analysis are very close terms and often used interchangeably. In smaller organizations, these positions may be the same, and “business analyst” becomes the broad title for a job that involves data or systems analysis. In larger companies, though the roles sometimes blur in the sense that analysts in both categories work with data, but what the analysts do with that data is entirely different. Their skill-set, and sometimes, their job environment, is also different.



Business Analyst understands the overall business process flows, explores all possible ways to achieve desired targets, identifies solutions for all questions and finally visualize success. Business Analytics makes it possible to run a business with confident decisions and drive it with operational efficiency and creates a new path for business growth.

Information Technology has brought huge revolutionary change in way of doing business.

Social Media influences human sentiments i.e. thoughts, perceptions, behavior, choice etc. It has completely changed marketing campaigns and Target audience.


On social media platforms there is flood of data. You can gather maximum data but it will be of no use unless some insight called ”information” with specific objective not derived out of it.


Social Media Analytics is playing a crucial role in identifying success path of business.

It helps to understand, to manage, to control, to decide and to further plan business activities on social media platforms. It becomes very important to analyze all business KPIs say product promotion, customer satisfaction, customer feedback.


Social Media Analytics is the practice of collecting data from social media platforms and analyzing that data for defined business objectives or business decisions.



Need for Social Media Analytics

  1. Better engagement with target audience
  2. Improved Customer Relations
  3. More engagements towards business KPIs
  4. More time saves
  5. Strategical moves towards business goals
  6. Consistent watch on market competition


Benefits of Social Media Analytics

Comparison of reach on various SM Platforms

MIS Reporting of SM Data

Consultancy for right SM data analytics tool

Consultancy for introducing & implementing SM Data analytics in organization

Analyze followers

Analyze maximum reach

Analyze results of each post

Identify influencers



In nutshell it can be said that “Social Media Analytics is difference between success and failure for achieving business goals.”


Business Dashboard:

Business dashboard is a display tool that provides all important information in an interactive and visual way. It’s  centralized and interactive display gives meaning to monitoring, measuring, analyzing, and extracting relevant business insights in key areas.


Business Decisions with Business Dashboards:

  • Enable you to be more Clear & Committed towards business goals
  • Efficiency improved with less Time & Efforts consumption
  • Ensuring you to take Right Decisions at Right Time
  • Be Unstoppable with our Dashboarding Services


Benefits of Business Dashboards:

  • Business dashboards can be one stop solution for all business needs
  • Smart business decisions becomes possible with interactive dashboards
  • KPIs can be measured & monitored real time basis


Types of Business Dashboards:

  • Operational dashboards: useful for what is happening now.
  • Strategic dashboards: useful for tracking key performance indicators.
  • Analytical dashboards: useful for identifying trends.


In nutshell Business Dashboards are one stop “Aatma Nirbhar Solution” for day to day overview of business KPIs at one place to every businessman or professional or entrepreneur.



Sample of Operating Dashboard Reporting


Sample of Financial Reporting Dashboard


Sample of HR Reporting Dashboard

Sample of Sales Reporting Dashboard



Forensic data analytics can help identify numerous types of fraud potentially occurring inside an organization. These detectable fraud schemes include, but are not limited to:

  • Unauthorized master vendor file changes
  • Check tampering
  • Ghost employees
  • Unauthorized wage changes
  • Falsified salaries and/or hours
  • Commissions schemes
  • Fraudulent expense reimbursements
  • Theft of cash receipts
  • Inventory schemes
  • Corruption schemes
  • Fraudulent financial statements

Data Analysis is a process of collecting, cleaning, transforming and modeling data with the goal of discovering the required information.

Benefits of doing Data Analysis

  1. Increased revenues,
  2. Improved operational efficiency,
  3. Optimized marketing campaigns and customer service efforts,
  4. Respond more quickly to emerging market trends and
  5. Gain a competitive edge over rivals — and above all will lead to increase in business performance.

Types of Data Analysis

There are basically four types of data analytics

  • Descriptive Analysis:

This basically explains what has happened over a given period of time.

Are production expenses less this month than last?

Have the number of service views gone up?

  • Diagnostic Analysis: 

This mainly concentrates on identifying reason for something happened. This involves more diverse data inputs and a bit of hypothesizing.

Did the MIS get helpful to the Management?

Did that latest marketing campaign impact sales?

  • Predictive Analysis:

This mainly considers proactive analyzing on given set of target moves.  How many Sales Order we expect from our top customer in next quarter?

  • Prescriptive Analysis:

This is mainly in-depth analysis which suggests a course of action required on particular analysis done. If the no. of sales order from top customer are not as expected, can ask salesman reason for the same or try to get orders from other customers to meet overall sales target.