Information Technology has brought huge revolutionary change in way of doing business.
Social Media influences human sentiments i.e thoughts, perceptions, behaviour, choice etc. It has completely changed marketing campaigns and Target audience.
On social media platforms there is flood of data. You can gather maximum data but it will be of no use unless some insight called ”information” with specific objective not derived out of it.
Social Media Analytics is playing a crucial role in identifying success path of business.
It helps to understand, to manage, to control, to decide and to further plan business activities on social media platforms. It becomes very important to analyse all business KPIs say product promotion, customer satisfaction, customer feedback.
Social Media Analytics is the practice of collecting data from social media platforms and analysing that data for defined business objectives or business decisions.